Did you know that there are over one million janitorial services businesses in the US, and that around 90% of those businesses are home and office cleaning businesses?
Owning a residential or commercial cleaning business can be extremely profitable and rewarding. Buildings always need cleaning, so there's never a short supply of potential clients. But with so many of these businesses, how do you ensure potential clients choose your business over the competition? Here's how to find more clients for your cleaning business through effective marketing.
Market Online
Does your business have an online presence? Marketing online is easily one of the cheapest and most effective ways to market your business to potential clients.
Start by creating a website and social media accounts for your business. If you don't have the funds to purchase your own domain, you can create a website using free website builders such as Squarespace, Wix, or Weebly.
Your business's website should contain, at a minimum, a description of your business, services offered, and any pertinent contact information. In terms of social media, creating a Facebook business page is a good start. Facebook has an exhaustive array of advertising tools to help you market your business locally.
Ask for Referrals
Word of mouth is a powerful thing. Another way to find more clients for your cleaning business is to encourage your current clients to leave online reviews and to recommend your services to family, friends, and neighbors. One way to incentivize referrals is to offer discounts for successful referrals.
But what if you have a commercial cleaning business, not a residential cleaning business? Asking for referrals can still be effective. Business owners may have other offices or locations nearby or even have other businesses they partner with that they can refer your commercial cleaning business to.
Make Your Business More Appealing
When you're up against so much competition, making your business look appealing to potential clients is vital. Most customers will choose the business that offers the best balance between price and professionalism. Newer businesses often have competitive prices but lack the experience and reputation that their competitors have.
How do you make your fledgling business seem more trustworthy to potential clients? One way is to insure your business. Insurance makes everyone feel safer. It protects your business in the event something goes awry and lets customers know that you take your business seriously.
Another way to make your business more trustworthy is to use high-quality equipment and supplies. You wouldn't want someone to show up to clean your house or business with a dirty rag and a brand of solution that's sold at the grocery store! Using professional equipment and supplies makes your job easier and clients happier by resulting in an easier, faster, and more effective clean.
Clean Pro Supply is a reputable carpet cleaning supply store that carries everything you need to run a successful cleaning business. Whether you need professional equipment or cleaning solutions, come and shop with us today.